Libur
📑

Libur

Date
Mar 14, 2021
Tags
Marketing
Mobile App Design
Finance

Project Hypothesis / Research Question

How can we streamline and enhance the travel itinerary creation and booking procedure to offer greater simplicity and convenience to individuals?

Problem

  • The plethora of travel options, accommodations, and activities can overwhelm travelers, making it challenging to select the best choices for their needs and preferences
  • Older travelers may struggle with using online booking platforms and mobile apps, hindering their ability to navigate the digital aspects of travel planning
  • Families often have to adhere to budget constraints, making it hard to find affordable yet enjoyable travel experiences that cater to the needs of both parents and children
  • Language differences and cultural barriers can create challenges when booking accommodations, transportation, and activities in foreign destinations

Target Market

  • Families
  • Older travelers

Solution

  • An all-in-one travel app that creates personalized trips through a user-friendly interface
  • Simplify the booking of travel itinerary; convenient for families and older travelers

Revenue

  • Generated through subscription plans depending on the number of trips a user would like to make each month
  • Based on discounted cash flow, the value of the company is $735,750 within the first 3 years of operation

Final Product

Video preview
 

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