Libur
Travel mobile app UI/UX prototype for a pitch competition.
- design
- ui/ux
- marketing
Last modified:
Research Question
Problem
- The plethora of travel options, accommodations, and activities can overwhelm travelers, making it challenging to select the best choices for their needs and preferences
- Older travelers may struggle with using online booking platforms and mobile apps, hindering their ability to navigate the digital aspects of travel planning
- Families often have to adhere to budget constraints, making it hard to find affordable yet enjoyable travel experiences that cater to the needs of both parents and children
- Language differences and cultural barriers can create challenges when booking accommodations, transportation, and activities in foreign destinations
Target Market
- Families
- Older travelers
Solution
- An all-in-one travel app that creates personalized trips through a user-friendly interface
- Simplify the booking of travel itinerary; convenient for families and older travelers
Revenue
- Generated through subscription plans depending on the number of trips a user would like to make each month
- Based on discounted cash flow, the value of the company is $735,750 within the first 3 years of operation